Lance Wolak

Vice President of Marketing, Public Interest Registry .ORG

Lance Wolak is the Vice President of Marketing at .ORG, The Public Interest Registry. He is responsible for the global marketing strategy and functions including brand, public relations, channel development, and product management.

Lance has a strong passion in business to bring innovative product and services to market. For over 25 years, he has developed new ideas and concepts, driving them through product development and into the market as products and services that enable business breakthroughs. For the companies he has worked for, this drive and persistence has translated into award winning products and new sources of revenue.

In 2007, Lance oversaw the global re-branding of .ORG, and implemented the company's annual brand research program. In 2008, he instituted a new product management process to oversee and manage complex technology launches. By June 2009, the company's zone signing with DNSSEC (DNS Security Extension) was completed fault-free, with the new process having managed the phased assessments and risk mitigation – enabling .ORG to become the first open gTLD to sign its zone with DNSSEC. In 2010 he instituted a Concept Initiation Process, to analyze and support the decision review of new business investments. Throughout his tenure at the Public Interest Registry, he has been called on to share his program experiences and best practices with the larger Internet community in the areas of DNSSEC, Internationalized Domain Names, as well as Sales Channel Development.